Primary Lockups
4 variations
Editorial, all-chocolate version. Use when the wordmark needs to feel restrained — long-form pages, print, document headers.
The signature lockup. "Ohsay" in chocolate, italic "Media" + dot in crimson. This is what lives in the website nav and what you'd lead with on social.
Documents, press kits, co-branded placements that require a true-white background.
Dark-mode email footers, event graphics, social link-preview cards. Type swaps to warm white; the crimson dot is retained.
One-Colour & Stripped Variants
3 variations
Single-colour print, embossing, contexts where crimson can't be reproduced. Dot included in chocolate.
Red-on-white moments — stickers, stamps, limited-run merchandise.
Secondary applications and co-branded contexts where the dot creates visual conflict.
Monogram & Favicon
3 variations
Chocolate "O" only. App icons, profile marks, very small contexts where the wordmark would be illegible.
Brandmark variant carrying the crimson dot. Use when the dot signature must survive at small scale.
512 × 512 favicon on warm-white field. Drop straight into /favicon.png or generate ICO from this master.
Social Avatar & Horizontal Compact
4 variations
1080 × 1080 with circular safe zone. Reads at 150 px and holds at 40 px notification size.
Warm-white “O.” on a crimson field. The pop version — built for Instagram, LinkedIn and any feed where the brand has to fight for attention.
Rules
do / don't
Always
Set the wordmark in Instrument Serif — roman for "Ohsay", italic for "Media".
Keep the crimson dot in the full lockup; it is the brand signature.
Reserve clear space equal to the height of the "O" on every side.
Honour the 20 px minimum size for the full wordmark.
Never
Stretch, skew, recolour, or rearrange the wordmark.
Substitute the typeface or apply effects (shadows, gradients, outlines).
Place the warm-white version on busy imagery — use the reversed lockup instead.
Drop the dot in primary lockups; only the "no-dot" variant is permitted to omit it.